Facebook (FB.O) is planning to intensify its crackdown on so-called clickbait websites, saying it will begin giving lower prominence to links that lead to pages full of deceptive or annoying advertisements.The downgrade of the links was expected to take effect beginning on Wednesday on News Feed, the home page of Facebook where people go to see posts from friends and family.Facebook said it wanted to downplay links that people post to websites that have a disproportionate volume of ads relative to content, or that have deceptive or sexually suggestive ads along the lines of ”5 Tips to be Amazing in Bed” or ”1 Crazy Tip to Lose Weight Overnight!”Links to websites with pop-up ads or full-screen ads also would be downplayed, it said.People scrolling through their News Feed are often disappointed when they click on such links and do not find valuable information, Andrew Bosworth, Facebook’s vice president of ads and business platform, said in an interview.
Källa: Facebook to play down links to websites with deceptive ads | Reuters

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