The COALITION FOR BETTER Ads, a consortium of ad, publishing, and tech companies, wants to save the advertising industryby killing it. Or at least parts of it. Companies in the coalition will discuss, among other idea, pre-installation of a selective ad-blocker on web browsers as a means to effectively purge the internet of the most intrusive types of ads, such as those that automatically play sound, take-up too much of your screen, or force you to wait a certain amount of time before you can dismiss them.The idea was first reported Thursday by The Wall Street Journal, whoch suggested that ad-blockers would be built into Googles Chrome web browser and turned on by default.We do not comment on rumor or speculation, a Google spokesperson said in a statement. Weve been working closely with the Coalition for Better Ads and industry trades to explore a multitude of ways Google and other members of the Coalition could support the Better Ads Standards.
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