AS THE RIO OLYMPICS, aka the ’Not as good as London Games’, prepares Europeans for three weeks of insomnia, the International Olympic Committee (IOC) has dealt a blow to hipsters everywhere after confirming that it will not allow the use of GIFs of coverage to be used on t’internet.It makes a certain degree of sense. GIFs crystallise an exact moment and could detract from the ’proper’ coverage. TV rights to the Olympics are jewels in many a broadcaster’s crown and devaluing them could leave a big hole in the pocket.The ban is made clear in a document entitled News access rules applicable for the broadcast of the games of the XXXI Olympiad, Rio de Janeiro, 5-21 August 2016 (PDF). We’d prefer ’The bile from Ipanema’.
Källa: No GIFs please, we’re the International Olympic Committee | TheINQUIRER
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