”It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.”
Steve Jobs
Bygg saker som du vill ha. Bygg dem bra och hoppas att andra vill ha dem också. En rätt enkel filosofi som många av Apples konkurrenter har försökt att kopiera, inte minst Samsung, inte filosofin utan produkterna.
