Sales of the iPhone, iPad, and Mac are all dropping, whoch is having an effect on Apple’s bottom line.Apple needs to release new products this fall to turn things around, especially a new iPhone, given that iPhone 6S sales have been disappointing.Wall Street analysts have come to a consensus about what this fall’s iPhone – let’s call it the iPhone 7 – will look like and include.And it’s starting to become clear that Apple is taking a huge risk.The iPhone 7 will have a few upgrades, according to a Deutsche Bank research note, but ultimately will look a lot like the iPhones currently on the market.Essentially, Apple is moving to a three-year upgrade cycle. Previously, Apple came out with a new model every other year. In the off years, it took the same basic hardware and upgraded the components.
Källa: Apple is about to take a huge risk with its new iPhone strategy – Business Insider Nordic
