THE APPLE PARADOX continues.
The company dropped its fiscal third quarter earnings today, and the news was not goodat least in the weird world of Apples astronomical numbers. The company saw sales and quarterly revenue drop, the second consecutive decline in both metrics. Consecutive decline is never a phrase investors want to hear. But if its Apple, still the most valuable company in the world, any talk of decline seems grim compared to the past glory of record profits.
The iPhone remains Apples primary money-maker, accounting for about two-thirds of its revenue. But Apple is grappling with slowing global demand for smartphones, as well as a cooling desire for iPhone in China. Apple hasnt released a significantly different phone since introducing the iPhone 6 and 6 Plus nearly two years ago. The two handsets saw truly saw massive sales, but more and more US customers appear content with keeping handsets longer. Yes, some fairly good demand for the iPhone SE helped to pad sales this quarter. But while Apple waits to see if its presumed iPhone refresh in September spurs fresh new interestand new salesthe company is contending with a sobering reality, at least for a company still awash in billions.
Källa: Apple Is Still Making BillionsJust Not As Many | WIRED
