Verizon announced today that it has sold blogging platform Tumblr to Automattic, the company behind WordPress. The Wall Street Journal says the transaction is valued at a “nominal amount,” despite Tumblr having once been acquired by Yahoo for $1.1 billion.

As part of the deal, Automattic will gain 200 staffers from Tumblr. Verizon is said to have discussed a sale of Tumblr with a handful of different companies but ultimately landed on Automattic. “The sale price isn’t material to Verizon,” today’s report says citing “people familiar with the matter.”

Yahoo originally acquired Tumblr in 2013 for $1.1 billion in cash. From there, Yahoo was acquired by Verizon in 2017 and placed under its Oath subsidiary. The sale of Tumblr comes as Verizon plans to revamp its struggling media group, which houses properties including TechCrunch, Huffington Post, Engadget, and more.

Källa: WordPress owner Automattic to acquire Tumblr – 9to5Mac