A new Sports Illustrated article offers a look inside Apple’s so-called sports surveillance room at its Results Way office complex in Cupertino, California, where a team of Apple employees have been monitoring sports events for newsworthy and unpredictable moments for almost a year now.
The report says the team manages the sports subsection in Apple’s TV app and its Apple TV interface, highlighting what’s available around the clock and sending notifications about exciting moments like a playoff game reaching triple overtime.
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