Spotify anmälde nyligen Apple för konkurrentbrott till EU-myndigheterna. Apple kommenterar nu uppgifterna i ett inlägg på sin hemsida.
Spotify anser att Apple har för mycket kontroll över iOS som plattform och siktar in sug på Att Store och de regler som säger att den som vill distribuera sin app via Apples ekosystem ska betalas en avgift på varje genomfört köp. I normalfallet så är den avgiften 30 procent, handlar det om en återkommande prenumeration så sänks avgiften till 15 procent. Detta i det fall antingen appen kostar pengar eller om appen är kopplad till en betaltjänst.
A full 84 percent of the apps in the App Store pay nothing to Apple when you download or use the app. That’s not discrimination, as Spotify claims; it’s by design:
- Apps that are free to you aren’t charged by Apple.
- Apps that earn revenue exclusively through advertising — like some of your favorite free games — aren’t charged by Apple.
- App business transactions where users sign up or purchase digital goods outside the app aren’t charged by Apple.
- Apps that sell physical goods — including ride-hailing and food delivery services, to name a few — aren’t charged by Apple.
The only contribution that Apple requires is for digital goods and services that are purchased inside the app using our secure in-app purchase system. As Spotify points out, that revenue share is 30 percent for the first year of an annual subscription — but they left out that it drops to 15 percent in the years after.
That’s not the only information Spotify left out about how their business works:
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The majority of customers use their free, ad-supported product, whoch makes no contribution to the App Store.
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A significant portion of Spotify’s customers come through partnerships with mobile carriers. This generates no App Store contribution, but requires Spotify to pay a similar distribution fee to retailers and carriers.
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Even now, only a tiny fraction of their subscriptions fall under Apple’s revenue-sharing model. Spotify is asking for that number to be zero.
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