You can’t put a price on loyalty. Just kidding, it’s $1,000.
Apple this year became a trillion-dollar company. But it also became the thousand-dollar company: Suddenly you need at least 10 Benjamins to get the best new iPhone or the big iPad Pro.
Apple has never made cheap stuff. But this fall many of its prices increased 20 percent or more. The MacBook Air went from $1,000 to $1,200. A Mac Mini leaped from $500 to $800. It felt as though the value proposition that has made Apple products no-brainers might unravel.
For some perspective, we charted out the past few years of prices on a few iconic Apple products. Then we compared them with other brands and some proprietary data about Americans’ phone purchase habits from mobile analytics firm BayStreet Research.
Källa: Washington Post
0 kommentarer