In 2015 and 2016, Apple aggressively expanded its retail presence in China with 30 new stores, according to the Apple Storefronts tracker. Since the start of 2017, however, Apple has opened just five new locations in the country.
The Information‘s Wayne Ma has shared a report today that offers explanations for the slowdown, including China’s bureaucratic government, scalpers, previously-reported fraud, and increasing competition from Chinese smartphone makers. The report is based on interviews with 17 former Apple employees.
Källa: Apple Store Expansion in China Said to Have Slowed Due to Red Tape, Fraud, and Other Factors
0 kommentarer