Apple introduced Business Chat at WWDC in 2017 and launched it with iOS 11.3 this past March. Today, Apple confirmed to TechRadar that the feature, which began as a beta with a handful of US business partners, has been rolled out worldwide.

As we explained in our overview of iOS 11.3:

Business Chat is a way for businesses to communicate with their customers directly over iMessage. Apple’s goal with Business Chat is to elevate the customer service experience to take advantage of the best native features of iOS, such as iMessage’s inherent privacy and security, iMessage apps, Apple Pay, and integration with Maps, Safari, and Spotlight.

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