SAN FRANCISCO — Ben Silbermann does not enjoy being interviewed. He isn’t a fan of speaking at tech industry conferences. Nor does he like sitting for glossy magazine portraits. He doesn’t think he should have to explain Pinterest, the web service that allows people to save images to virtual pinboards, to anyone other than those who want to use it.

That is the case even in the last couple of years, when Pinterest and Mr. Silbermann, its co-founder and chief executive, could have been shouting the company’s virtues from the rooftops.

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