Loup Ventures estimates that Apple has grown to 34% of the global payment music streaming market from 30% in September. And the research group says the service has room to grow with just 45 million subscribers out of 780 million active iPhone users (6%) paying for the service.
Spotify still controls the global paying music streaming market with about 62% share, down slightly from 65% in September, according to Loup Ventures. Pandora has lost share from 6% to 4%.
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