To provide you with a more customized, personalized experience, the App Store in iOS 12 will show off apps and games that might be of more interest to you. Based on content you’ve downloaded from the App Store, you’ll get recommendations right in your Today view.
Much of the content will still be the same: You’ll still get Apple’s specially written content and developer spotlights and the apps and games of the day. Things are just going to be a little more personalized for you in iOS 12.
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