Your YouTube colleague Robert Kyncl published Streampunks last year and now you have a book of your own. Why is everyone at YouTube writing books?
I’ve been thinking about this: why now? I guess it takes time and distance to reflect on the why of things. We have had almost 13 years of YouTube history; so much has changed in those years. There’s been enough time to say what the larger picture is.

Källa: Kevin Allocca: ‘Early YouTube was defined by the unintentional viral video. That’s changed a lot’