Google is continuing to tighten the rules when it comes to ads that appear in Android apps and is warning developers to be more clear about their programs data collection behavior.
The tech giants Safe Browsing team has expanded its Unwanted Software Policy to address further unwanted and harmful behaviors on Android. Apps that handle personal user data such as phone numbers and email addresses, or data about the device (such as IMEI number), must prompt users for permission to collect the information. The apps privacy policy must also be displayed within the application.
Källa: Google cracks down on apps that gather personal data without consent
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