Jony Ive recalls how Steve Jobs taught him to say no, especially when it hurts to do it

Jony Ive recalls how Steve Jobs taught him to say no, especially when it hurts to do it

Late Apple cofounder Steve Jobs taught his chief designer Jony Ive not only how to say no, but to reject ideas that personally excited him. That process continues to help him to achieve a level of focus —one that he said that Jobs himself had mastered.
Ive spoke Friday at The New Yorker TechFest, where AppleInsider was in attendance. When asked about his relationship with Jobs, Ive lit up.
”Even if it’s something that you think passionately about, focus means ignoring it and putting it to the side.” – Jony Ive
”I had the most wonderful teacher in Steve,” he said. ”And I have never —I have never met anybody with his focus.”

He recalled that Jobs frequently asked Ive how often he would say no. And to appease Jobs, Ive said he would say no quite a bit —but to things that he wasn’t actually interested in doing.

Källa: Jony Ive recalls how Steve Jobs taught him to say no, especially when it hurts to do it

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