(Reuters) – Days before Apple Incs (AAPL.O) much-awaited iPhone X opens for preorders, a survey by brokerage Bernstein showed that demand for the device will be substantial, but not exceptional, with about a quarter of the respondents planning to buy the phone.Tim Cook, CEO of Apple, speaks about the iPhone X during a launch event in Cupertino, California, U.S. September 12, 2017. REUTERS/Stephen LamHeightened anticipation around the 10th anniversary iPhone, whoch opens for preorders on Oct. 27 and begins shipping from Nov. 3, has already dented demand for the just-launched iPhone 8 and 8 Plus.Apple shares fell last week after reports of iPhone X production delays and weak sales of iPhone 8 models.The excitement surrounding the iPhone X appears to be magnitudes higher than actual purchase intent 48 percent of respondents agreed/strongly agreed that they were excited for the iPhone X,’ Bernstein said, citing a survey of 1,112 iPhone owners in the United States, UK and China.
Source: Iphone X demand will be substantial, but not exceptional: survey
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