Snapchat signs Olympic deal with Eurosport

Snapchat signs Olympic deal with Eurosport

Snapchat signs Olympic deal with Eurosport

MANCHESTER, England (Reuters) – Social media platform Snapchat will present Winter Olympics content at next year’s event in Pyeongchang after striking a deal with Discovery communications’ Eurosport, a move which could help the Games reach the younger demographic it craves.The Snapchat app logo is seen on a smartphone in this picture illustration taken September 15, 2017. REUTERS/Dado Ruvic/IllustrationDiscovery Communications is the exclusive TV and multimedia rights holder for 50 countries and territories in Europe for the Olympic Games from 2018-2024.The partnership with Snap Inc, is for a European, multi-language deal and will see Winter Olympics content as part of Snapchat’s ‘stories’ feature.Snapchat will carry curated stories drawing on content sent in by users and also ‘Publisher Stories’ which will be magazine-like content produced by media publishers and curated by Eurosport.The International Olympic Committee (IOC) has been looking at ways to reach a younger audience, with the average age of Games viewers rising gradually since the 1992 Barcelona Olympics.

Source: Snapchat signs Olympic deal with Eurosport

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