When Jeffrey Katzenberg touched down in Sun Valley, Idaho, last week, it extended a streak of appearances at the annual conference going back more than 30 years, nearly to the time Allen & Co. first launched its event in 1983.But for Katzenberg this year wasnt just another elite gathering for captains of industry; it represented a critical juncture in a journey he quietly embarked on last August after leaving DreamWorks Animation, the studio he sold to Comcasts NBCUniversal for $3.8 billion.His ambitious goal at this years conference: getting one of the myriad tech and telco giants hed been talking to in the intervening months to leverage its infrastructure and reach for his latest venture. The entry fee for the interested company: $2 billion to help bring his vision to fruition. While he declines to specify whoch executives he spoke to in Idaho, Katzenberg was spotted meeting with a wide range of power brokers from Apples Tim Cook and Eddy Cue to YouTubes Susan Wojcicki to Verizons Lowell McAdam, Marni Walden and Tim Armstrong.
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