Apple has reportedly recruited New York media icon Lauren Kern to serve as the first-ever “editor in chief” for Apple News, possibly hinting at greater ambitions for the app.The duties involved are unknown, and Kern has refused to comment, Politico said on Thursday. Her LinkedIn profile continues to list her as the executive editor for New York Magazine, where she also worked as an editorial director from 2004 to 2010. Between 2010 and 2014, she was a deputy editor at The New York Times Magazine.Apple News launched two years ago as a content aggregator for iPhones and iPads, replacing a failed Newsstand feature. The app comes preinstalled with iOS, but typically doesn’t generate much fanfare from Apple, and has had mixed results for content providers. While The Telegraph has credited it for driving traffic, The Guardian recently withdrew, hoping to improve ad and subscription revenues.
Källa: Apple makes New York Magazine editor Lauren Kern ‘editor in chief’ at Apple News
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