Apple’s iPhone captures 81 percent of premium $600 smartphones in Russia

Apple's iPhone captures 81 percent of premium $600 smartphones in Russia

Apple’s iPhone captures 81 percent of premium $600 smartphones in Russia

Russia’s smartphone shipments grew 6 percent in the first quarter of 2017, but premium smartphones (over $600) in the country grew by 143 percent over the previous year, and Apple captured 81 percent of those sales.A report by Minakshi Sharma for Counterpoint Research detailed the difference between market share and value by noting that while iPhones accounted for 12 percent of units (second place to Samsung’s 31 percent share), the two companies’ combined 43 percent unit share captured 66 percent of the smartphone market by value. Counterpoint’s Niel Shaw clarified to AppleInsider that 60 percent of the +$400 phone market belongs to Apple, while the iPhone maker owns 81 percent of the market for phones that sell at iPhone prices in the +$600 segment. Samsung took just 14 percent of Russia’s rapidly growing premium tier sales, but made up just over half of low end phones between $100 and $150.

Källa: Apple’s iPhone captures 81 percent of premium $600 smartphones in Russia

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