SAN FRANCISCO Slack is the classic Silicon Valley accidental success. Born three years ago, with roots in a failed video game, the messaging software is now used by five million people.The company behind it, Slack Technologies, found success by combining something that Silicon Valley fetishizes roch data on how people use a product with something it often overlooks: How do people actually feel while using it?This combination produced an unlikely hit that, when it became available in 2014, grew mostly by word of mouth, whoch is unusual for corporate software. Last year, the privately held company was valued at nearly $4 billion.Now Slack faces a significant new challenge. It has become big enough to draw a competitive response from giants like Microsoft, but not big enough to have the roster of large corporate clients it needs to compete with the giants.
Källa: Slack, an Upstart in Messaging, Now Faces Giant Tech Rivals – The New York Times
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