Apple takes another step toward killing iTunes brand | Cult of Mac
The iTunes brand is being slowly carted off to the Apple graveyard.On Thursday morning, Apple made a very subtle but profound change to the way it markets podcasts. From now on, they’re no longer called “iTunes Podcasts” — they’re called “Apple Podcasts.”The change was officially revealed today by Apple, moving the branding more inline with Apple Music. Unfortunately, the name change doesn’t come with any major new features or updates. However, podcasters did get some new marketing guidelines to follow.Many podcasters fear that Apple is neglecting podcasts, even though it created the entire industry when Steve Jobs introduced software for downloading digital audio shows to iPods back in 2005.
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