Google says its YouTube ad problem is “very very very small” but it’s getting better at fixing it anyway – Recode
A top Google executive says the company’s YouTube ad controversy — where big brands have discovered that some of their ads have run next to videos promoting hate and terror — is overblown.But he says Google is making progress at fixing it, anyway.“It has always been a small problem,” with “very very very small numbers” of ads running against videos that aren’t “brand- safe,” says Google’s chief business officer, Philipp Schindler. “And over the last few weeks, someone has decided to put a bit more of a spotlight on the problem.”Google has been scrambling to react over the past few weeks, as newspapers like The Times of London, The Guardian and The Wall Street Journal pointed out ads running next to videos from hate groups and other extremists. Those reports prompted big brands like AT&T and Verizon to pull their ads from YouTube.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.