Googles European chief has publicly apologised after online adverts for major brands appeared next to extremist material, but declined to say whether the company would begin actively seeking out such content and taking action against it.
Matt Brittin, Googles head of Europe, the Middle East and Africa, told the Advertising Week Europe conference in London on Monday: I want to start by saying sorry to the brands affected by this. I take the issue very seriously and I apologise in the instances where that may have happened.
But his response was deemed inadequate by Yvette Cooper, Labour MP and home affairs select committee chair, who said the company was failing to do enough to weed out extremist content.
Brittin told an audience of advertising industry figures that the company would improve its ad placement system, which has seen ads attached to videos by extremists, including hate preachers and the former Ku Klux Klan leader David Duke.