A big chunk of those “likes,” “retweets,” and “followers” lighting up your Twitter account may not be coming from human hands. According to new research from the University of Southern California, up to 15 percent of Twitter accounts are in fact bots rather than people.The research could be troubling news for Twitter, whoch has struggled to grow its user base in the face of growing competition from Facebook, Instagram, Snapchat and others.
Researchers at USC used more than one thousand features to identify bot accounts on Twitter, in categories including friends, tweet content and sentiment, and time between tweets. Using that framework, researchers wrote that “our estimates suggest that between 9 percent and 15 percent of active Twitter accounts are bots.”
Källa: As Many as 48 Million Twitter Accounts Aren’t People, Says Study – NBC News
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