Incredible Machines

Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heighted poses and impossible designs are worlds apart from the daily reality of dressing in undergarments.

The film explores the unseen relationship five women have with their bodies and their undergarments. Featuring Mochele Lamy (Creative Collaborator, business partner and Muse at Rick Owens), Sharmadean Reid MBE (Founder of Wah Nails), Naomi Shimada (Model and Body Activist), Charlie Craggs (Trans Activist and Founder of Nail Transphobia) and Ruqsana Begum (British Thai Boxing Champion & Designer of Sports Hijabs for Women). Choreography by Wayne McGregor MBE.

Reviews
i-D i-d.vice.com/en_gb/article/exclusive-selfridges-celebrates-everybody-in-its-newest-campaign-video

Refinery29 refinery29.uk/2016/04/108688/selfridges-bodystudio-film-celebrating-female-form

Shots shots.net/videos/video/90112/selfridges%253A-incredible-machines

Nylon nylon.com/articles/selfridges-everybody-campaign-video

Bustle bustle.com/articles/155524-selfridges-new-campaign-film-incredible-machines-is-celebrating-womanhood-video

Jezebel jezebel.com/selfridges-rallies-for-body-positivity-and-diversity-in-1771917814

Huffington Post huffingtonpost.co.uk/entry/selfridges-body-studio_uk_57175c31e4b0f22f021a709b

DIRECTOR: KATHRYN FERGUSON
CHOREOGRAPHY: WAYNE MCGREGOR
PRODUCER: SHABANA MANSURI
WRITER: PHOEBE FRANGOUL
CREATIVE DIRECTION ASSISTANT : KIRSTEN WILSON
1ST AD: CORDELIA HARDY
RUNNERS: KATERINA ZAHARIEVA, QUENTIN HUBERT
FEATURED EXTRA: CHANELLE SADIE PAUL

ART DIRECTOR: CLEMENTINE KEITH-ROACH
ART ASSISTANTS: MARY CLOHISEY, WENDY KEITH-ROACH, CAROLINE BYRNE
STYLIST: NICKY YATES AT ONE REPRESENTS
STYLIST ASSISTANT: PAPILLION SHEARD
SELFRIDGES STYLIST: JOE MILLS
MAKE UP ARTIST: DANIEL SALLSTROM
MUA ASSISTANT: THUY LE
HAIR STYLIST: KARIN BIGLER AT JED ROOT
HAIR ASSISTANT: HANNAH JOY BULL
NAILS: TINU BELLO AT ONE REPRESENTS

DOP: SARA DEANE
FOCUS PULLER: ALICE HOBDEN
2ND AC: KAT SPENCER
DIT: ASHLEY HICKS
STEADICAM: MAX RIJAVEC
SOUND RECORDIST: NINA RICE

GAFFER: SIMON MILLS
SPARK: MATT MOFFAT
SPARK: STEVEN CORTIE
TRAINEE SPARK: CHRIS BROOMFIELD

EDITOR: CARLY BAKER
COLOURIST: DAN MORAN AT COFFEE&TV
MUSIC AND SOUND DESIGN: PETER DUFFY AT CLM
STORYBOARD ARTIST: DUNCAN MCGONIGLE
GRAPHICS: LILY DUNLOP

SPECIAL THANKS: ANNA CLEAVER, SARAH MCCULLOUGH, BECKI DYER, HAYLEY DONOVAN, GEORGE WALKER, LORRAINE SMITH, KAYLEIGH DYKE, THE TOWNHALL HOTEL, MARTINA PACIARELLA, OLIVIA MCEWAN and KINGSWAY MUSIC.