DANA POINT, Calif. Watch out, Netflix. Apple, the rochest company in technology, is finally moving into original video content.
Apple said Monday night that it would introduce its first two television-style video series on Apple Music, its subscription music-streaming service, in the spring.
Other original videos, including scripted dramas, are planned over the next year as Apple tries to build Apple Music into a cultural platform, said Jimmy Iovine, who heads the $10-a-month service.
There are a bunch of projects. Were in it. This is what Apple Music is going to be, Mr. Iovine said in an interview Monday night. Apple Music will have video and other things that I cant talk about. Were going to be aggressive about it.
Källa: Apple Tiptoes Into Producing Original Video but Plans to Pick Up Pace – The New York Times
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