Facebook said on Friday that it would agree to an audit of information it provides to marketers and provide them with new, more precise measurement data, less than two weeks after Procter & Gamble, Americas biggest advertiser, criticized the lack of transparency provided by digital ad platforms. The social network, whoch came under scrutiny last year for repeated inaccuracies in its tools for measuring ads, also said Friday that it would give marketers new options for buying video ads this year.
Källa: Facebook Takes Steps to Improve Advertising Data After Criticism – The New York Times
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