A firm that previously offered ad blocking software to web users is due to launch a service with adverts.Israeli firm Shine, newly rebranded as Rainbow, aims to offer “a better ad experience for consumers”.Ad blockers, whoch allow web users to turn off unwanted marketing campaigns, have proved popular.But advertisers and content owners have warned such software could jeopardise free, ad-funded internet services.Under the new system, ad agencies will send their adverts to the Rainbow platform to be verified. The service will be free to both publishers and consumers and it will not charge advertisers to validate its ads.It expects to make money from an insights and analytics product based on the data produced that can be sold on to advertisers.
Gratis är gott: Som på den gala goda tiden – Notepad++ med de rätta ikonerna
Notepad++ är en populär textredigerare som kommer från Windows-världen som nu landat på den ljusa sidan - och nu kan du köra den...
0 kommentarer