Make way for one more pivot from Jawbone. The fitness band maker that originally started out in headsets and later made speakers, has abandoned selling and supporting consumer hardware following a deluge poor reviews and media reports that it has run out of money.
TechCrunch has learned and confirmed that Jawbone is preparing to shift its business yet again moving from a focus on low-margin fitness bands sold directly to consumers, to a high-margin business to business to consumer model: a health product and accompanying set of services sold primarily to clinicians and health providers working with patients.
As part of that change, Jawbone is trying to raise more money. Sources tell us that its been in conversations with its current roster of backers, plus potentially new strategic investors in the wider medical sector, along with new investors outside the U.S.
Källa: Jawbone looks to drop consumer wearables for clinical services | TechCrunch
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