av Mikael Winterkvist | okt 2, 2016 | Notiser
A tough sell: why Facebook’s e-commerce dream failed to take flight
We were one of the first to actually have a Facebook store, and we did have big expectations, but it turned out to be not very successful, recalled Jon Mandell, vice-president of marketing at the flower and gift seller.
That, in short, is the story of e-commerce on Facebook. For all its success building an ad juggernaut, the social network has never become the online shopping emporium once predicted. Instead, its retailing initiatives have been marked by a string of stumbles. Now its back with another attempt, perhaps its most ambitious of all.
Past performance has not been encouraging. Besides the Facebook store program of several years ago, other ventures have included Facebook Gifts, an online gift shop that was shut down in 2014 after a couple of years. More recently, Facebook has been testing Buy buttons in newsfeed ads but they dont appear to have caught on.
Källa: A tough sell: why Facebook’s e-commerce dream failed to take flight | Technology | The Guardian
av Mikael Winterkvist | okt 2, 2016 | Lästips
A tough sell: why Facebook’s e-commerce dream failed to take flight
We were one of the first to actually have a Facebook store, and we did have big expectations, but it turned out to be not very successful, recalled Jon Mandell, vice-president of marketing at the flower and gift seller.
That, in short, is the story of e-commerce on Facebook. For all its success building an ad juggernaut, the social network has never become the online shopping emporium once predicted. Instead, its retailing initiatives have been marked by a string of stumbles. Now its back with another attempt, perhaps its most ambitious of all.
Past performance has not been encouraging. Besides the Facebook store program of several years ago, other ventures have included Facebook Gifts, an online gift shop that was shut down in 2014 after a couple of years. More recently, Facebook has been testing Buy buttons in newsfeed ads but they dont appear to have caught on.
Källa: A tough sell: why Facebook’s e-commerce dream failed to take flight | Technology | The Guardian
av Mikael Winterkvist | okt 2, 2016 | Notiser
In the age of the algorithm, the human gatekeeper is back
Greg Linden may not be a household name, but he changed the way we interact with culture and transformed retail forever. An engineer at Amazon in the late 1990s, Linden worked on a curious problem: how to recommend books without human intervention. Until then Amazon relied on editors who wrote hundreds of reviews every year. It was a costly and time-consuming process.
Automating recommendations proved trickier than anyone expected. Linden cracked it. He hit on personalisation, whoch paradoxically meant looking not at an individuals purchasing history, but only at correlations among products. Regardless of what you had bought in the past, Amazon realised that if product A was often bought alongside product B, it meant almost anyone buying product A would also want product B. Amazon tested the results to see whoch method sold more books. No surprises: the editors were soon looking for new jobs. Humans out; machines in. Some estimates suggest a third of Amazon sales arise from these recommendations. Ever since, the rise of algorithms has been relentless. Now books, articles, music, films, not to mention holidays and clothes, are all suggested by machines.
Källa: In the age of the algorithm, the human gatekeeper is back | Technology | The Guardian
av Mikael Winterkvist | okt 2, 2016 | Nöje
The Many Sad Fates of Mr. Toledano
The experience became a story of middle-aged angst, and a test case in how to tame it. Its one few of us avoid; for me, it began in 2009, when my father passed away. As the grieving and pain receded, a new kind of fear crept into my 41-year-old mind. It came in the form of insomnia, fueled by the realization that although I didnt know how, or when I was going to die.
Then I ran into Phil Toledano, an old friend and a prominent Manhattan photographer. Phil, too, had just lost his father, and was suffering from similar anxiety. He said, I want to know whats going to happen to me … in the future. And then he set out to find the answers.
New York Times
av Mikael Winterkvist | okt 2, 2016 | Tips & Råd
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