Spotify kommer att bestraffa artister som tecknar exklusiva avtal med någon av deras konkurrenter i form av minskad exponering och minskad marknadsföring.
Spotify har klargjort, direkt, med artister att deras musik inte kommer att tas med i Spotifys egna spellistor, “Featured” och att deras musik och låtar också kommer att rankas ned i sökresultat, skriver Bloomberg.
Spotify has been retaliating against musicians who introduce new material exclusively on rival Apple Music by making their songs harder to find, according to people familiar with the strategy. Artists who have given Apple exclusive access to new music have been told they wont be able to get their tracks on featured playlists once the songs become available on Spotify, said the people, who declined to be identified discussing the steps. Those artists have also found their songs buried in the search rankings of Spotify, the worlds largest music-streaming service, the people said. Spotify said it doesnt alter search rankings.
Samma uppgifter har även publicerats av New York Times.
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