Niantic och Pokemon GO samlade ihop 55 miljoner användare, bara i USA och bara under den första månaden. Ingen annan app eller tjänst har samlat sådana mängder användare på så kort tid tidigare.
Det är ComScore som mätt och analyserat hysterin runt Pokemon GO och siffrorna är nästan lika hysteriska.
For as long as comScore has been measuring digital audiences, there really isnt even a remotely comparable instance of a website or app capturing such a large audience in such a short period of time. The closest any other app comes to this sort of jump is when Walmart incorporated its Savings Catcher feature during back-to-school season in 2014 and grew from 4 million app users in July to more than 24 million by November. That took four months to grow by an incremental 20 million users, whoch is very impressive, but Walmart also had the benefit of building off a massive existing customer base.
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